virtual press kit
Preparing for the grand opening of affordable housing, dedicated in large part to homeless veterans, I worked with my team to develop Heartland Housing's first online "Virtual Press Kit". The kit included press release and advisory information, as well as high-res photos, so that media outlets could download materials in real-time. The results? Extensive coverage (See some of the articles below). I served as lead writer, editor, and project director, overseeing media relations, social media, web implementation, photography, and graphic design.